Lexus brought its whole range to MotionExpo Graz in March 2025, its first time at the show, and priced it from €33,390 for an LBX to €179,180 for an LC 500 Cabriolet. Seven models stood on the Lexus Forum Graz stand, and each had a sheet in a glass holder naming the trim and, where we could read it, an “ab” price.
Lexus was one of nine car brands making their first appearance at the show, according to WKO Steiermark’s pre-show article. The stand carried the name Lexus Forum Graz beside the Denzel logo, and the car doors read “jetzt neu in Graz”. We photographed it on the Sunday, 16 March.
We filmed the LBX at MotionExpo Graz 2025.
We filmed the ES at MotionExpo Graz 2025.
Seven Sheets, Checked Against Lexus Austria
We read the sheets from our photographs and checked them against archive copies of Lexus Austria’s own pages from the days around the show. Two prices, the UX and the ES, we could not find for that week.
| Model on the stand | Version on the sheet | Austrian “ab” price, March 2025 |
|---|---|---|
| LBX | LBX Cool 4×2 | from €33,390 |
| NX | NX 450h+ Executive, AWD plug-in hybrid | from €54,890 |
| RZ | RZ 300e Executive, 2WD electric | from €56,190; range €56,190 to €73,790 |
| UX | UX 300h F Sport Design, FWD hybrid | |
| RX | RX 350h F Sport Design, AWD hybrid | from €81,450 |
| ES | ES Business, hybrid | |
| LC | LC 500 Cabriolet | €179,180 |
The LBX Is The Way In
The LBX is Lexus’s smallest model, a 1.5-litre hybrid with 136 PS of system output, and Lexus Austria’s page called it the brand’s cheapest premium car. The page was not consistent on price. Its text gave a base price of €34,500, while its configurator data showed €33,390, and the sheet on the stand reads €33,390.
The RZ is Lexus’s electric SUV, and the one with the widest spread. The page of March 2025 listed the RZ 300e from €56,190 for the Comfort and €61,490 for the Executive, up to €73,790 for the RZ 450e Luxury Line. The 300e has a 71.4 kWh battery and “über 420 km” of range. The sheet beside the grey RZ names the Executive.
We filmed the RZ at MotionExpo Graz 2025.
The V8 You Can No Longer Price
The open-top LC 500 is the stand’s outlier. Lexus Austria’s page of 18 February 2025 gave the Cabriolet from €179,180, against €135,900 for the Coupé. Its 5.0-litre V8 makes 464 PS (341 kW), and the page calls the roof the first fabric roof on a Lexus.
This is the car to admire rather than plan around.
We filmed the LC at MotionExpo Graz 2025.
Family SUVs, A Hybrid And A Saloon
The NX and RX are the stand’s family SUVs. The black NX 450h+ is a plug-in hybrid, and its Lexus Austria page of March 2025 gives 0 to 100 km/h in 6.3 seconds. The white RX 350h wore F Sport Design trim.
The UX, a green hybrid, carried the same F Sport Design name on its sheet, and the ES was the stand’s only saloon. Several cars wore the “jetzt neu in Graz” lettering on their doors, which fits a brand at the show for the first time.
We filmed the NX at MotionExpo Graz 2025.
We filmed the RX at MotionExpo Graz 2025.
Our Take
Seven models on one stand tells a clear story. Lexus was selling its whole range to a Styrian audience through one dealer, with a price on every sheet. Those sheets were more useful than any caption, because they name the trim and the price in the dealer’s own words. The organiser did not name Lexus in its results release, so we have no figure for what the stand sold.
The sheets are a snapshot of March 2025. Anyone shopping for an LBX or an RZ today should start from Lexus Austria’s current configurator, not from these prices. For the rest of that year’s show, see our MotionExpo Graz 2025 report.
Independent editorial. No brand or organiser paid for or reviewed this article.
