The Brussels Auto Show of January 2024 had almost no car makers on its floor, so the supercars did the work instead. A grey Lamborghini Huracán STO, three Aventadors, a Pagani Huayra and a green KTM X-Bow GT-XR were the ones we photographed on 17 and 18 January.
This was not Febiac’s show. Febiac’s board had cancelled its own 2024 edition on 26 May 2023 (Belga), and the Dutch company 402 Automotive filled the January slot with something different. It says on its own site that it is not affiliated with Febiac, the federation that ran the Brussels Motor Show until 2023.
A Car Catwalk Instead Of Car Makers
The show ran from 17 to 21 January 2024 at Brussels Expo. The organiser promised “more than 400 cars, motorcycles, and trucks” from more than 100 companies, in six palaces covering 60,000 square metres.
It also promised a first for a Belgian car show, a “Car Catwalk”. That was a raised podium it described as 1.5 metres high and 80 metres long, in Palace 5.
Mainstream brands were largely absent. New Mobility wrote on opening day that the show had an “almost total lack of official car brands or importers” and counted Fisker and MG as the only official brands. An importer, AEC Specialty Vehicles, brought American models.
New Mobility, citing La Dernière Heure, quoted the organiser’s director, Ronald van den Broek, as saying “People won’t pay 20 euros to see electric cars anymore.” The organiser reported 122,000 visitors over five days.
Mostly Lamborghinis
Most of the supercars we photographed were Lamborghinis. A grey Huracán STO with yellow trim and a Dutch plate, our hero image, shows the “STO” lettering on its bonnet.
Moniteur Automobile, which tested the car in April 2022, lists a 5.2-litre naturally aspirated V10 with 640 hp and 565 Nm. It drives the rear wheels through a seven-speed dual-clutch gearbox, and the dry weight is 1,339 kg. Its price in Belgium was €327,926, or nearly €430,000 for the configuration of the car it tested (Moniteur, 27 April 2022).
Elsewhere on the floor stood Aventadors in three different dresses. One was white, with a large front splitter and a Dutch plate. Another wore a colourful graffiti wrap with “POG” in red across the bonnet, and a turquoise one carried “Road Attack Rally” decals.
Cars like these were part of the organiser’s entertainment programme. Its guest list named POG, from Belgium, along with British vlogger Shmee150 and a Dutch YouTuber, and said they would bring their own supercars. A lime-green Huracán wore the same “#ROADATTACK” branding.
A Pagani, A Ford GT And A Ferrari
The Pagani Huayra on show was finished in grey and exposed carbon, with a large “20” on the door, red trim and a tall rear wing. The organiser said visitors had “never seen so many hypercars, sometimes worth more than 4 million euros” gathered together, a claim of its own that we cannot check. We do not give a price for this car.
The second-generation Ford GT, in light grey with a black and orange stripe, was also on the floor. It has a 3.5-litre twin-turbo V6 rated at 647 hp at launch and 660 hp from the 2020 model year, according to Wikipedia.
A red Ferrari 488 Spider with gold wheels and a Dutch plate also stood on the carpet. Its 3.9-litre twin-turbo V8 makes 670 PS, and Ferrari showed the open car at the Frankfurt show in September 2015, per Wikipedia.
The KTM That Costs More Than A 911 GT3
The green KTM X-Bow GT-XR carried a plate reading “X-Bow Belgium” and stood with its doors raised. AutoGids’s first test of 11 June 2025 describes a transversely mounted 2.5-litre five-cylinder from the Audi RS 3, with 500 hp and 580 Nm.
AutoGids says the base price in Belgium was “almost €320,000” before options, about €100,000 more than a Porsche 911 GT3. That is the price 17 months after the show, not at it.
Brussels Auto Show 2024 at a glance
| Dates | 17 to 21 January 2024 (Wednesday 17 was the opening evening and a B2B conference; public days followed) |
| Venue | Brussels Expo, six palaces, 60,000 m² |
| Visitors | 122,000 over five days, reported by the organiser |
Source: brusselsautoshow.com (archive, 19 Jan 2024; news, 21 Jan 2024); New Mobility, 17 Jan 2024.
Our Take
The show’s strength was also its limit. With almost no brands on the floor, the supercars carried it, and several had Dutch plates, which suggests owners’ cars brought to be seen rather than manufacturers’ displays. The organiser did not say who entered them.
That leaves a gap on price. What exists is old, a 2022 road test for the STO and a 2025 one for the KTM, and there is nothing at all for the others.
It was a very different day out from Febiac’s show a year earlier, which counted 271,057 visitors. Febiac brought its own show back to Brussels Expo in January 2025, and our Brussels Motor Show 2025 report covers that return.
Independent editorial. No brand or organiser paid for or reviewed this article.
