What ‘Premiere’ Means At A Regional Show: Basel, Graz, Salzburg And Erfurt Checked
Four regional shows used the word in four different ways, and the brands' own releases show how rarely it meant a first sale.
From the archive 5 shows
JAC
AUTO/MOBIL Basel 2025: A CHF 13,580 Mercedes GLB Discount, JAC’s Electric Pick-Up And 38 Brands
Basel's free three-day show is a dealer show, and the offers on the windscreens told us more than the organiser's premiere labels. The organiser published no visitor figure for 2025.
From the archive AUTO/MOBIL Basel 2025
Auto Zürich 2024: Ford’s Capri Premiere, A CHF 21,990 Dongfeng And 64,619 Tickets
The organiser calls 64,619 tickets its biggest audience yet. We spent the first three public days at Messe Zürich, where a one-off Porsche stood near two Chinese electric cars priced below CHF 23,000.
From the archive Auto Zürich 2024
