We filmed a grey PV5 Passenger with the award sticker on its windscreen in Martigny. Kia's Swiss data for it still carries a homologation caveat.
From the archive Passion Auto Show Martigny 2026
Across five show editions in Germany, Austria and Switzerland, Kia's electric cars carried the same seven-year promise on the glass. The price cards next to it changed with every border.
From the archive 5 shows
Four cars in our Martigny photographs wear award stickers, and each prize was real and already won. Other winners on the same floors wore no sticker, and some had not won yet.
From the archive 3 shows
Three editions of the Valais dealers' own show, photographed by us. The brand count rose on the organiser's numbers, and the Kia, BMW and Audi dealers brought a newer car every year.
From the archive 3 shows
Messe Congress Graz named its Austrian and Styrian premieres in advance. Our photographs from the Saturday and Sunday include three of them, plus the dealer price boards that tell you more than the labels.
From the archive MotionExpo Graz 2026
We filmed the black GT-line in Graz. Kia Austria lists it at €54,590, while the lettering on its windscreen read from €42,590 for the EV5.
From the archive MotionExpo Graz 2026
A Mercedes GLB at CHF 13,580 off, an e Vitara at a bonus price, Kia rates with no terms. We read the cards from Switzerland, Austria and Germany and kept francs and euros apart.
From the archive 7 shows
Four regional shows used the word in four different ways, and the brands' own releases show how rarely it meant a first sale.
From the archive 5 shows
Thuringia's regional car show opened four days after Berlin announced a new electric-car bonus, and the dealers' windscreens were already advertising it before anyone could apply.
From the archive Automobilmesse Erfurt 2026
Kia's best-seller keeps its body and gets a new light signature, new bumpers and a two-spoke steering wheel. Swiss prices across our sources run from CHF 29,950 to CHF 46,950.
From the archive AUTO/MOBIL Basel 2025
Febiac's show returned to Brussels Expo with 63 brands after the 2024 cancellation. We photographed three Car of the Year finalists, a Twingo prototype and the new Mazda 6e, and the finalists already had Belgian prices.
From the archive Brussels Motor Show 2025
Kia's compact electric SUV took 291 points at European Car of the Year, then won World Car of the Year in April 2025. We filmed it in Brussels and again at Passion Auto Show Martigny.
From the archive Brussels Motor Show 2025
