What ‘Premiere’ Means At A Regional Show: Basel, Graz, Salzburg And Erfurt Checked
Four regional shows used the word in four different ways, and the brands' own releases show how rarely it meant a first sale.
From the archive 5 shows
Premieres
Automobilmesse Erfurt 2026: An ID.3 With A €6,000 Bonus Sticker And Kia’s New EV2
Thuringia's regional car show opened four days after Berlin announced a new electric-car bonus, and the dealers' windscreens were already advertising it before anyone could apply.
From the archive Automobilmesse Erfurt 2026
Brussels Motor Show 2026: Audi’s Concept C, XPENG’s P7+ And 67 Car Brands
Febiac counted 349,775 visitors at the 102nd show, up from 307,363 in 2025, and its premiere labels have to be checked car by car.
From the archive Brussels Motor Show 2026
IAA Mobility 2025: BMW’s Neue Klasse iX3, A Camouflaged ID. Polo And Cupra’s Tindaya
Munich counted over 350 world premieres and new releases. Of the six cars we photographed, only the ID. Polo, the Tindaya and Opel's Mokka GSE carried a first-showing claim from their makers.
From the archive IAA Mobility 2025
AUTO/MOBIL Basel 2025: A CHF 13,580 Mercedes GLB Discount, JAC’s Electric Pick-Up And 38 Brands
Basel's free three-day show is a dealer show, and the offers on the windscreens told us more than the organiser's premiere labels. The organiser published no visitor figure for 2025.
From the archive AUTO/MOBIL Basel 2025
Auto Zürich 2024: Ford’s Capri Premiere, A CHF 21,990 Dongfeng And 64,619 Tickets
The organiser calls 64,619 tickets its biggest audience yet. We spent the first three public days at Messe Zürich, where a one-off Porsche stood near two Chinese electric cars priced below CHF 23,000.
From the archive Auto Zürich 2024
Paris Motor Show 2024: The €330,000 Alpine A110 R Ultime, Alfa’s 33 Stradale And No Mercedes
Paris drew 508,007 visitors by the organiser's count, with Tesla back after six years and Mercedes-Benz, Toyota and Hyundai absent. We covered press day and 16 October, from a limited-run Alpine to a six-seat Leapmotor.
From the archive Paris Motor Show 2024
Geneva Motor Show 2024: The Renault 5’s Launch, Dacia’s Dakar Prototype And The Last Edition
Geneva's first show since 2019 drew nearly 168,000 visitors to Palexpo, by the organiser's count, and three months later the organiser said there would be no other edition. Renault Group carried the show, and Lucid and BYD's group brought most of its European premieres.
From the archive Geneva International Motor Show 2024
IAA Mobility 2023: Concept CLA, Neue Klasse And Tesla’s Return To Munich
Mercedes and BMW used Munich to preview their next electric cars, Tesla came back for the first time since 2013, and the organisers counted more than 500,000 visitors across a trade-fair hall and the city streets.
From the archive IAA Mobility 2023
Lucid Air Pure Up Close: The Entry-Level Air Comes To Munich
Lucid called the Air Pure its most accessible model and launched it in Europe from a pop-up studio on Königsplatz, with up to 725 km of claimed WLTP range and a German price of €109,000.
From the archive IAA Mobility 2023
Paris Motor Show 2022: Back After Four Years, Without Volkswagen, BMW Or Mercedes
The 89th Mondial de l'Auto drew 397,812 visitors in seven days, according to its organisers, and with five big brands absent, DS, Peugeot and newcomers from China and Vietnam had the floor.
From the archive Paris Motor Show 2022
