Brussels brought more car brands under one roof in 2026 than ever before, 67 by Febiac’s count, and XPENG used the show for the P7+’s European debut. Audi brought its Concept C, Hyundai the IONIQ 6 N Line, and 349,775 visitors came through Brussels Expo.
Moniteur Automobile and AutoGids called it a record for car brands but not for attendance: the show drew 756,900 in 2000. Volvo was the only major manufacturer absent (AutoGids, 20 March 2026).
Febiac counted more than 100 exhibitors: 67 car brands including light commercial vehicles, and 28 motorcycle brands, back after being absent since 2020. It put the premieres at 11 world, 18 European and 67 Belgian, 12 of them motorcycles.
The Mercedes-Benz CLA was named European Car of the Year at the show on 9 January.
We filmed the IONIQ 6 N Line at the Brussels Motor Show 2026. Our Hyundai IONIQ 6 N Line First Look has the full story.
Audi Concept C, A Belgian Premiere Four Months After Milan
Audi unveiled the Concept C in Milan on 2 September 2025 as a design study that “previews the design of future products and a new interior experience”. Its defining feature is a vertical frame inspired by the Auto Union Type C.
Audi gave no powertrain or production date. Febiac’s list of announced premieres, dated 6 January 2026, files it as a Belgian premiere.
We filmed the Concept C at the Brussels Motor Show 2026. Our Audi Concept C First Look has the full story.
XPENG’s P7+ Makes Its European Debut
XPENG’s release of 9 January 2026 headlined the P7+’s European debut in Brussels, and Febiac called it a European premiere. In Paris in 2024 XPENG had called the same car “a teaser for the European audience”.
The P7+ is 5,071 mm long, with 61.7 or 74.9 kWh batteries on an 800 V platform, and XPENG said deliveries would start in April 2026. electrive reported German prices of €46,600 to €53,600 and 455 to 530 km of WLTP range (12 January 2026).
Hyundai’s IONIQ 6 N Line, And The IONIQ 9 From A Year Earlier
Febiac’s news item announced the IONIQ 6 and IONIQ 6 N as Belgian premieres, and its list files the IONIQ 6 N Line as a European premiere. The updated car has 63 or 84 kWh batteries and up to 680 km of range.
electrive reported German prices from €45,550 to €62,000, with the N Line at €58,300 (13 January 2026).
Hyundai’s world premiere at the show was the Staria Electric. We filmed the IONIQ 9, which New Mobility reported had its public debut in Brussels a year earlier. Belgian IONIQ 9 prices run from €70,999 to €86,999 (22 July 2025).
Alpine A390 And The New Nissan Micra
Alpine revealed the A390, a five-seat sport fastback, in Dieppe in May 2025. electrive reported the GT at 295 kW and up to 555 km of WLTP range from €67,500, on an 89 kWh battery with deliveries from early 2026 (28 October 2025).
The GTS has 345 kW and up to 515 km, from at least €78,000. Febiac’s lists do not name the A390 as a premiere. We follow Alpine across eight shows of photographs.
The new electric Micra has 40 or 52 kWh batteries with 90 or 110 kW, and homologated WLTP ranges of 319 and 419 km. Belgian prices run from €29,250 for the Engage to €36,650 for the Evolve, with first deliveries expected in November 2025 (New Mobility, 8 August 2025). It is not on Febiac’s premiere list.
We filmed the electric Micra at the Brussels Motor Show 2026. Our Nissan Micra EV First Look has the full story.
We filmed the A390 at the Brussels Motor Show 2026. Our Alpine A390 First Look has the full story.
Tesla, Zeekr And Toyota
Febiac headlined the Tesla Model 3 Standard as a European premiere, yet its own list files it as a Belgian one. Belgian orders start from €36,990, with 534 km of WLTP range and deliveries from January 2026.
We photographed Zeekr’s 001 and filmed the 7GT. Febiac’s list names only “Zeekr (model TBC)” as a European premiere, and electrive reported 7GT German prices from €47,990 (12 January 2026). More on the brand is in our survey of Chinese cars across eleven shows.
Toyota marked 60 years in Belgium with a 630 m² stand and 15 models, including the Corolla Touring Sports we photographed (Febiac).
Where The Labels Disagree
Brussels 2026 was strong on numbers, but its premiere labels do not line up, and that is the one thing a visitor should not take at face value. Febiac’s news item and its own list disagree on Tesla. Hyundai’s world premiere was the Staria Electric, while the IONIQ 9 had made its public debut a year earlier.
The Concept C carried a Belgian premiere label four months after its Milan reveal. At this show, a car’s premiere status has to be checked car by car.
The press day and the opening evening were on Friday 9 January, and the show ran at Brussels Expo, Heysel, until 18 January 2026. We were there on press day and on the public days through 13 January. For how the show came back a year earlier, see Brussels Motor Show 2025.
Brussels Motor Show 2026 at a glance
| Dates | 9 to 18 January 2026 (press day 9 January) |
| Venue | Brussels Expo, Heysel |
| Visitors | 349,775, according to the organiser Febiac |
Source: Febiac (autosalon.be), 2026 recap page; Touring and Moniteur Automobile, January 2026.
Independent editorial. No brand or organiser paid for or reviewed this article.
