FIAT, Leapmotor and Lynk & Co are the three brands bringing confirmed Swiss premieres to the Auto Zürich Media Stage. Eighteen carmakers will drive onto it on Wednesday 4 November. The other 15 either showed their cars in Switzerland earlier or haven’t said what Zürich means for them.
FIAT, Leapmotor And Lynk & Co Bring The Premieres
- FIAT Grizzly and Grizzly Fastback. FIAT’s new compact SUVs made their European debut in Paris this month. FIAT Switzerland says they will be seen in Switzerland for the first time at Auto Zürich. We filmed them in Paris → First Look
- Leapmotor B03. The compact electric car “travels directly from the Paris Motor Show to Zürich” for its Swiss premiere, according to Leapmotor. It’s also the one novelty the organiser’s own pages label a Swiss premiere. Leapmotor is sold through Leapmotor International, its joint venture with Stellantis, and imported by the Emil Frey Group.
- Lynk & Co. The brand will give “a new model” its Swiss premiere on the stage. It hasn’t named it, but the organiser’s novelty list includes the 07 GT, which made its European debut in Paris.
Leapmotor hasn’t given the B03 a Swiss price yet. So the car makes its Swiss debut without the number most visitors will ask for.
Why the organiser’s premiere counts before and after the show don’t match: Auto Zürich 2026 By The Numbers.
Two More Straight From Paris
We filmed both at the Paris Motor Show this month:
- smart #2, the electric two-seater that succeeds the Fortwo, made its world premiere in Paris on 12 October → First Look
- Hyundai’s new Tucson: the European version premiered in Paris. Hyundai is also listing the IONIQ 3 and the STARIA Electric for Zürich → Tucson N Line First Look · IONIQ 3 First Look
All 18 Brands, And What Each One Is Bringing
The line-up below is “according to current planning”, with details due shortly before the day. Across the show, the organiser promises more than 70 brands and over 100 new models and premieres; its novelty list had 89 entries on 15 October.
| Brand | Listed for Auto Zürich 2026 | Premiere status |
|---|---|---|
| Bentley | Torcal, its first fully electric car | Global debut was London, 23 Sep. Zürich level not stated |
| Cadillac | MAC-26 (its Formula 1 car) and the OPTIQ SUV | Not stated |
| DENZA | Not announced yet | DENZA launched in Switzerland in August |
| FIAT | Grizzly, Grizzly Fastback | Swiss premiere |
| Geely | E2, E5, Starray EM-i | Not stated. Geely entered Switzerland on 16 Sep via Emil Frey |
| Hyundai | IONIQ 3, STARIA Electric, new TUCSON | Not stated |
| JAC | E30X, JS8 Pro, Sunray Pro EV | Not stated |
| Jeep | Updated Avenger, Compass 4xe Elektro | Not stated. The Compass had its Swiss off-road debut at Jeep Heep Heep in September |
| Leapmotor | B03 (plus model-year 2027 range) | Swiss premiere |
| Lucid | Air, Gravity | Not stated |
| Lynk & Co | “A new model” (07 GT on the organiser’s list) | Swiss premiere |
| Maserati | Updated GranTurismo, GranCabrio, Grecale | Not stated |
| Mazda | CX-6e (from CHF 49,000, per the organiser) | Not stated |
| Polestar | Polestar 4 SUV | First shown in Switzerland at Auto/Mobil Basel in September |
| Range Rover | Range Rover Electric | Already orderable in Switzerland |
| smart | smart #2 | World premiere was Paris, 12 Oct |
| XPENG | L03, X9 | Both already on sale in Switzerland (L03 from CHF 35,600; X9 from CHF 77,600) |
| Zeekr | 9X (from CHF 117,500) | Swiss premiere was 8 Sep in Thalwil |
| Broad Arrow | Closes the Media Day programme | Auction house, not a carmaker |
Premiere status is as stated by the brand or organiser on 14 October. “Not stated” means neither says. Swiss prices, with sources and dates: our price table.
Half The Stage Is Chinese Or Chinese-Owned
Nine of the 18 brands on stage are Chinese or Chinese-owned: DENZA (BYD), Geely, JAC, Leapmotor, Lynk & Co, Polestar (Geely), smart (Mercedes-Benz/Geely), XPENG and Zeekr. DENZA and Geely only launched in Switzerland in August and September. → Chinese Brands Arriving In Switzerland
Broad Arrow Brings A LaFerrari To Town
The Zurich Auction by Broad Arrow returns for its second year on Saturday 7 November at 15:00, at The Dolder Grand. About 60 cars are on offer, headed by a 2015 Ferrari LaFerrari and a 2019 McLaren Senna. The LaFerrari is offered without reserve, with an estimate of CHF 5.5–7.5 million. The preview is free on Thursday and Friday, 10:00–18:00.
Auto Zürich 2026 at a glance
| Media Day | Wed 4 Nov (accredited media) · press check-in from 08:00 in the foyer · Media Stage in Hall 6 from 09:00 · public pre-opening from 18:00 |
| Show | Thu 5 – Sun 8 Nov · Thu–Fri 10:00–21:00 · Sat–Sun 10:00–19:00 |
| Tickets | adults CHF 23 online / 26 at the door · all ticket types in our guide |
| Venue | Messe Zürich, Wallisellenstrasse 49, 8050 Zürich |
| Edition | the 39th, by the organiser’s count |
Source: auto-zuerich.ch and the organiser’s 6 Oct 2026 release, read 15 Oct 2026
Our take
Last year around 400 accredited journalists saw 27 product premieres on Media Day. This year’s stage mixes three confirmed Swiss premieres with cars already orderable here, such as the XPENG L03 and X9 and the Range Rover Electric. We’ll update this page when the full programme arrives. Until then, the slot to watch is Lynk & Co’s, where an unnamed new model gets its Swiss premiere.
Independent editorial. No manufacturer paid for or reviewed this article.
