Auto Zürich 2026 Swiss Prices: What 28 New Cars Cost, From CHF 16,790 To CHF 159,600

Every Swiss price we could find for the show's new cars, with its source, its date and when the car actually arrives. Three of them start at exactly CHF 24,900.

Every Swiss price we could find for the show's new cars, with its source, its date and when the car actually arrives. Three of them start at exactly CHF 24,900.

Twelve cars on the show's novelty list start under CHF 30,000, five of them under CHF 20,000. Here they are cheapest first, with what each price buys and when you can have the car.

Four years of the organiser's own figures show more brands, more tickets and about twice the press in a single year. The novelty count is the figure to treat with care.

Geely launched in Switzerland on 16 September through Emil Frey, with 12 dealers and three cars for Auto Zürich. Its Swiss list reverses the order Germany and Austria use for the E5 and the Starray EM-i.

Switzerland's biggest car show fills Messe Zürich from 5 to 8 November, with a one-off Pininfarina, a LaFerrari at auction and, by our count, 18 Chinese brands. Here's what's worth seeing, where to find it and how to pay less.

From 928 cars in 2024 to 11,676 in the first nine months of 2026. Here's every Chinese brand you can buy in Switzerland, who's coming in 2027, and why Swiss buyers don't pay the EU's China tariffs.

Half the line-up is Chinese or Chinese-owned, the smart #2 arrives fresh from its Paris world premiere, and the auction house Broad Arrow closes the programme.

The electric ID. Polo lists at CHF 24,900 in Switzerland, or CHF 21,900 on contracts signed by 31 October. In Basel's St. Jakobshalle it stood among dealer cars wearing show prices and deadlines.
From the archive AUTO/MOBIL Basel 2026

We filmed a grey PV5 Passenger with the award sticker on its windscreen in Martigny. Kia's Swiss data for it still carries a homologation caveat.
From the archive Passion Auto Show Martigny 2026

We filmed the black four-wheel-drive Actyon on Tanguy's stand in Martigny. In Switzerland the range runs from CHF 42,490 for the front-drive hybrid to CHF 47,490.
From the archive Passion Auto Show Martigny 2026

A blue SQ2 sat on a ramp on the Autocorner stand in Martigny, a few weeks before Audi confirmed that production of the Q2 it is built on had ended.
From the archive Passion Auto Show Martigny 2026

Across five show editions in Germany, Austria and Switzerland, Kia's electric cars carried the same seven-year promise on the glass. The price cards next to it changed with every border.
From the archive 5 shows